"Community contribution by motivation for investment"

"AGL has invested over $2.4 million in the community during FY2014, with a greater proportion of funds being classified as 'community investments' compared to 'charitable donations'."

"Motivation for investment",FY2010,FY2011,FY2012,FY2013,FY2014
"Charitable donation","$579,459.30","$677,379.00","$858,753.26","$1,138,811","$454,209"
,35%,43%,38%,38%,19%
"Community investment","$496,679.40","$204,789.00","$406,777.86","$836,941","$1,094,857"
,30%,13%,18%,28%,45%
"Commercial initiative","$579,459.30","$693,132.00","$994,345.88","$991,276","$886,484"
,35%,44%,44%,34%,36%
"Total value of investment","$1,655,598","$1,575,300","$2,259,877","$2,967,000","$2,435,550"

Notes
"The motivation types are based on the London Benchmarking Group framework, and comprise:Charitable donation - If the contribution is made out of a sense of moral responsibility or in response to society's expectations.Community investment - If the contribution was made out of a belief that companies have a long-term interest in fostering a healthy community in which it operates. This is often considered enlightened self-interest.Commercial initiative - If the contribution is part of a program that is designed to provide direct benefits to the Company, including stronger brand image, increased profitability, reduced costs and improved customer loyalty."
"Charitable donation - If the contribution is made out of a sense of moral responsibility or in response to society's expectations."
"Community investment - If the contribution was made out of a belief that companies have a long-term interest in fostering a healthy community in which it operates. This is often considered enlightened self-interest."
"Commercial initiative - If the contribution is part of a program that is designed to provide direct benefits to the Company, including stronger brand image, increased profitability, reduced costs and improved customer loyalty."
"AGL is no longer a member of the London Benchmarking Group Australia, but continues to use a consistent methodology to determine community investment."
"Includes the AGL matched component only of donations raised through Employee Giving and fundraising events, not the donations given by employees."
"GRI Reference: NA"